Branding

The logo consists of both sans serif and handwritten type intertwined to reflect the brand's blending of traditional and digital mediums within their products. The handwritten type is meant to mimic a signature. The brand’s colours play inspiration from aspects of traditional writing tools such as ink, graphite, erasers, and parchment. Illustrations are line contours with a hand drawn feel to bring in a creative personality to the brand.

E-Commerce Website